“Omer Challenge” Raises Scholarship Funds
After a successful 2017 campaign, we are once again running the “Sefirat HaOmer Scholarship Challenge.” As with other recent campaigns, we reached out to alumni in advance, asking for donations and that they allow us to use their names as a way to encourage more gifts. Once again, several alumni came through. We also received support from the parents of a List College alum, who were delighted to help promote the school.
Shortly after Pesah, we sent out the first of five emails to a broad list of prospective donors, explaining that during the 49 days of the Omer we were hoping to raise $49,000 for student scholarships. Each email features a photo and quote from one of our alumni explaining why they support JTS scholarships. This quote, from Cantor Jen Cohen (CS ’09), is typical: “I support student scholarships at JTS because money mustn’t keep a phenomenal leader from getting the best education possible and guiding the Jewish people into the future.” This year, we’re extending the campaign to social media to reach an even wider audience. At this point we are on track to exceed our goal; moreover, we see this grassroots approach as a promising way to expand our base of JTS supporters.
